Amazon · Repricer
AI-driven pricing for Amazon: the repricer secures the Buy Box at the highest possible price rather than the lowest.
Adjusting prices by hand costs you either the Buy Box or the margin. Conventional repricers solve it by undercutting - and teach the market a price decay everyone ends up paying for.
That works for a few hundred articles. At a few thousand it means losing either the Buy Box or the margin - usually both, because nobody keeps up.
Our answerUp to two million price changes a day across 60,000-plus articles. The time it takes collapses to a minimum.
It solves the problem by going cheaper. Put two of them together and you get a race to the bottom that every participant ends up paying for.
Our answerWe look for the sweet spot: hold the Buy Box while selling at the highest price it allows. The price climbs step by step for as long as the position holds.
Amazon Business has its own pricing logic, quantity tiers and different buyers. Running it off your B2C prices gives away the larger orders.
Our answerB2C and B2B are steered separately inside one system, with their own strategies and their own tiers.
You have hit the sweet spot when you hold the Buy Box and sell at the highest price it allows.
01The strategy
The ordinary repricer knows one direction: down. Put two of them together and both end up paying. This one looks for the sweet spot: hold the Buy Box while selling at the highest price it allows. As long as the position holds, the price climbs back up step by step - the difference between a price war and a pricing strategy.
7 strategies
from Buy Box to time-based. The right one per product.
Hold pole position and push the price inside it, instead of paying for it with the margin.
Many sellers on one ASIN or none at all: both situations need price work, just different kinds. Both are covered.
Amazon Business has its own buyers and its own tiers. B2C and B2B run separately, inside one system.
02Speed
At a few hundred articles you can adjust prices by hand. At sixty thousand either the machine decides - or nobody does. Up to two million price changes a day run over the Amazon SP-API, with bulk editing across whole ranges and one system for every marketplace country.
2m
price changes a day, across 60,000-plus articles.
Connect the account and the product list loads over the SP-API. No retyping, no export-import loop.
Limits and strategies for whole ranges at once - one by one, by import, or in bulk.
Every marketplace, the same controls. When you expand, the price work simply comes along.
03Control
Automatic does not mean unsupervised. You set the minimum and maximum price per article, and the optimisation works inside those limits - never below, never above. The price history shows per article what happened when, and the dashboard tracks Buy Box share and its trend.
100%
inside your price limits. Always. That is the rule.
Minimum and maximum, set by you - individually, by import, or in bulk. Switching vendors too: import the limits, rename the fields, done.
Every change traceable. When a number surprises you, how it came about is right beside it.
Buy Box share and trend at a glance - the number a repricer has to be judged by.
Many competitors on the same ASIN - here the Buy Box decides everything.
No competition on the ASIN, but the question of the right price point.
Larger orders, fewer returns, its own pricing logic.
Past 60,000 articles, doing it by hand stops being an option.
The product list loads automatically over the Amazon SP-API.
Minimum and maximum price per article - one by one, by import, or in bulk.
First results show up within a short time.
If all of them only undercut, yes. A strategy that also raises the price again as soon as the position allows breaks that race - which is exactly what separates it from plain undercutting.
Yes. Existing price limits can be imported; usually only the field names need renaming.
Either switch it on inside the existing B2C account or set up a separate B2B account. The product data is taken over, then optimisation runs.